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Pre-decision making: How to Make Better Decisions Under Stress


Guest articles > Pre-decision making: How to Make Better Decisions Under Stress


by: Lisa Earle McLeod


A critical decision is one that shapes your future, things that affect your career, your relationships, and your reputation.

We often agonize over non-critical decisions. Deciding what kind of car to buy is probably not going to have a big impact on your career. Deciding how to cut your hair isn’t going to impact your most important relationships. We think long and hard about material decisions.

Yet when it comes to behavioral decisions, which are actually more critical, people often just react. For example, imagine that your employee makes a significant error. Your response in the moment will set the tone for your future relationship. It will affect your employee’s future performance, and it will affect everyone else on your team, because they’ll hear about it. Your reaction will establish for your team, this is how our boss responds to errors.

Your reaction in high stakes situations affects your relationships, and over time, your reputation. Yet these decisions are often made under stress, with no planning. In many cases, we often don’t even recognize that it’s a decision; we just react.

We make conscious decisions about our things, but when it comes to our behavior, we’re more likely to respond in the moment.

That’s where the pre-decision comes in. The phrase was coined by our client, Kurtis Kammerer, Director of Sales Development for Foundation Supportworks, a network of dealers that provide foundation repair and stabilization products based in Omaha, Nebraska.

Kurtis uses the technique to help his team make better decisions during times of stress. He opens by describing a situation with his son. He says, “I want my teenage son to start thinking of himself as a man who makes strong confident decisions, so I asked him, what kind of man are you? How would you describe yourself? He described himself as an honest person, with high character and strong values. I said OK, great. Based on who you are, let’s talk about what kind of decisions you want to make. We can predict what’s going to happen. We know you’re going to have someone offer you drugs. You’re going to be with a young lady that you’re very excited about. You’re going to be in a situation where people are mistreating someone. We know in advance that all those things are going to happen. Let’s decide now how you want to handle it, and write it down. So you will have already made the decision based on who you are.”

Kammerer then draws a parallel for his team. He says, “We already know what’s going to happen. You’re going to drive up to a house that looks terrible. You are going to be at the end of the month, and you’re not making your number. How are you going to respond?”

Kammerer tells trainees, “There are going to be times, when you don’t like your company. It’s all great now, you just joined. Every day is not going to be like this, there are going to be times, when you’re mad at your boss. Based on who you are, how are you going to react? Let’s decide now. Write it down.”

We all need help and guidance in our decision making, no matter what our age.
The pre-decision, as Kammerer calls it, gives you a tool for making decisions as your best self, so when the worst day happens, you’ve already decided how you want to react.


Lisa Earle McLeod is a sales leadership consultant. Companies like Apple, Kimberly-Clark and Pfizer hire her to help them create passionate, purpose-driven sales forces. She the author of several books including Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, a Wiley publication, released Nov. 15, 2012. She has appeared on The Today Show, and has been featured in Forbes, Fortune and The Wall Street Journal. She provides executive coaching sessions, strategy workshops, and keynote speeches.

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Lisa's Blog How Smart People Can Get Better At Everything

Copyright 2015 Lisa Earle McLeod. All rights reserved.

Contributor: Lisa Earle McLeod

Published here on: 13-Sep-15

Classification: Development


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