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How to Decode Millennials for Fun and Profit
Guest articles > How to Decode Millennials for Fun and Profit
by: Lisa Earle McLeod
It seems like it happens overnight. One minute you’re the young upstart; the next minute you’re the oldest person in the room.
If it suddenly feels like you’re the only one who remembers the Partridge family, there’s a reason. The number of young people in the workforce has exploded. People born in the 1980s and the 1990s now make up the largest single generation group in the workforce. You may be old (read over 45), but it’s the volume of millennials that makes you feel like your “maturity” is accelerating.
The recent Wall Street Journal article, Helping Bosses Decode Millennials, reports that managing the millennials has become “a source of agita for big businesses such as Oracle Corp, Goldman Sachs Groups and Coca-Cola Co.”
The article cited our company, McLeod & More’s, success with increasing employee engagement at high profile organizations like Hootsuite and G Adventures. But you don’t need a sexy firm or a ping-pong table in your lobby to attract and keep top millennial talent. As the Journal reported, we helped an Omaha, Nebraska concrete company increase their team’s emotional engagement.
Here are three strategies we teach clients:
When I talk about millennials, reactions vary from interest to exhausted eye rolls. But like it or not, the “special little snowflake” generation as the millennials have been called, is here to stay. Ignoring them would be like Cadillac ignoring baby boomers. If you need some incentive, consider the results of our clients who have chosen to embrace their snowflakes:
The millennials are asking for what we all want: meaning, affirmation, and attention. Smart business, pay attention to the young upstarts.
Lisa Earle McLeod is a sales leadership consultant. Companies like Apple, Kimberly-Clark and Pfizer hire her to help them create passionate, purpose-driven sales forces. She the author of several books including Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, a Wiley publication, released Nov. 15, 2012. She has appeared on The Today Show, and has been featured in Forbes, Fortune and The Wall Street Journal. She provides executive coaching sessions, strategy workshops, and keynote speeches.
More info: www.mcleodandmore.com
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Copyright 2016 Lisa Earle McLeod. All rights
Contributor: Lisa Earle McLeod
Published here on: 29-May-16
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