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How direct mail can be a better option instead of digital marketing methods
for your business


Guest articles > How direct mail can be a better option instead of digital marketing methods
for your business


by: Paul Trevino


How direct mail can be a better option instead of digital marketing methods for your business

Direct mail marketing campaigns are directly aimed at the potential customer. There are a wide variety of methods businesses can use to emphasize on the potential of their business. Among some of the best tactics we include catalogs, sales letters, brochures and postcards. Direct mail marketing is used by most corporations and enterprises that can afford to spend money on the advertising campaign of their business. The target is to draw people’s attention and pique their interest. For direct mail marketing to work, a company must have a target audience laid out.

A highly profitable strategy

Direct mail marketing can be incredibly profitable. When executed properly it can render amazing returns on investment and great response rates. When attempting to seek new clients or reach out to current customers, the smartest way of piquing an interest is with direct mail. Contrary to popular belief, just because we live in a digital world dazzled by digital marketing it doesn’t mean that direct mail marketing is dead. On the contrary; the right strategies can still make people want to buy what you have to offer. For your campaign to work, your team has to brainstorm smart, innovative ideas in order to ward off the competition. According to a study performed in 2013 by the DMA (Direct Mail Association, 65% of people with different ages chose direct mail over digital mail marketing.

Direct marketing campaign types that can help your business thrive

When planning a marketing campaign for your business, it’s good to have options. Be open minded when selecting the direct mail market format and use the strategies in a, original way. Don’t do what your competitors are currently doing and find a way to be different.

  • Postcards might seem economical, but if they’re done right they can actually do a lot of good to your business. Make sure they’re aimed directly at the customer. The name of your clients or potential clients should be written in the front. Choose appealing images to arouse interest and stick to smart wording to persuade them to take action.
  • Standard letters are another great idea. According to various studies performed over the years, standard letters have the highest response rate. Getting actual letters in the mail makes people curious. The better the envelope looks the higher chances it hast to get opened.
  • Catalogs have a long, significant history in the history of direct mail marketing. They’re thicker and quite voluminous, and they usually emphasize a company’s best products on sale. Catalogs offer a lot of information; however you need to be careful. For them to get opened and shuffled, they have to look good too. Focus your attention on the visual aspect, and make sure the pictures are of the highest quality in order to make people want to buy what you’re selling

Have a target audience in mind by performing market research

Effective marketing campaigns always begin with proper research. From the very beginning, you have to know everything there is about the market in your corresponding industry. Know as much as possible about the personal preferences of your customers and thus you’ll be able to anticipate what they might like. There’s free information everywhere on the web. Use it to get an insight.

Every now and then, it might be a good idea to take a deeper look into the prospects offered by the market. This will help you settle on the right target audience. If you can afford to spend some money of a more detailed analysis, then invest in research. A properly laid out market research based on surveys can have a lot of benefits in the long term. Consult with researchers you can actually trust; offer them information about your business, your objectives, and client pool. This way they’ll be able to better analyze what you need and what you don’t.

An efficient survey can go a long way, as it can deliver vital insights into your target and market audience. Do this before making changes in your company, and make sure to have crystal-clear objectives in mind. Rather than opt for digital marketing and deal with a lot of uncertainties, it’s best to stay on the safe side and stick to direct mail marketing.


By Paul Trevino and!

Contributor: Paul Trevino

Published here on:

Classification: Marketing


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