Empty nest and ready to rock!

I took my son to his new home last weekend -- he's moved to London to seek his fortune. It's something of a shock and I got back home to find a sparkling house as my wife had engaged in the displacement activity of cleaning whilst I was out. We sat down, felt odd, and had a leisurely drink. Talking about our new situation, we realized that for the first time in a long time we could do what we wanted without worrying about the kids.

So, all you marketers take note -- we're now in a new demographic. Change your marketing literature and tactics. My wife and I are now looking at weekends and holidays and thinking 'Hmmm. Now what do we want to do?' Life is cheaper without the kids in tow and we can make short-term choices (like our recent bargain break in the Maldives). Being post-WW2 'boomers' and growing up in the 60s and 70s we're idealistic hedonists who are now out to reclaim our lost youth. Forget the Saga coach tours -- we want fun!

Of course we miss the kids and will enjoy having them back from time to time. Something I learned from my own experiences is that adult children won't visit you much out of duty or obligation -- they've got to want to visit because they like you. This already works well with our daughter and will sort out in time with our son.

So -- a new weekend beckons. Now, what shall we do?

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