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ChangingMinds Blog! > Blog Archive > 07-Dec-14

 


Sunday 07-December-14

No Pies in the Truck

A common sign seen on commercial premises runs something like 'No money left on the premises overnight'. It's a clever alternative to signs about how secure the place is, telling potential burglars that it simply isn't worth the effort. The principle has also migrated to commercial vehicles such as security trucks, again telling the world that there is nothing worth stealing left during times when criminals may be tempted.

So I was quite tickled when I recently saw a truck that delivers pies from a local specialist firm, which had a sign painted on it as follows:

No pies are left in this truck overnight.

How clever. It gets you on several levels. First, the distorted familiarity of the phrase makes you pause to work out what is happening. Even though this happens quickly, it has now grabbed your attention. And like all good jokes, delayed understanding leads to amusement. So now you are looking at the pie truck and feeling good. So you might well look further, including further advertising messages and pictures of tasty-looking pies.

An additional effect is in the subtle implication that the pies are so valuable that thieves would want to steal them. When we perceive that others may desire something, we tend to desire it too, so the pies get even more tempting.

Not bad changing minds for a simple message on a truck, eh?


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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed