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Become a Key Person of Influence


Book reviews > Become a Key Person of Influence


Daniel Priestley (2010). Become a Key Person of Influence, Ecademy Press


First question: What is a 'Key Person of Influence'? (or KPI, as the author abbreviates). This is a person who has particular influence within a particular industry or subject area. They are the person who you think about when you think about the subject. They are the person who you seek out rather than them having to look for customers or clients. They do not have to chase money. It flows towards them.

It is an attractive proposition but being an industry guru seems somewhat far away for most of us. After all, there can only be very few such people. Yet the author shows how this can be done. One of the critical tricks is in defining your segment or 'micro-niche'. In our connected world, you can be the leading expert in a very narrow field and can do much better in this than trying to be all things to all people.

The book describes five steps to this: developing your 'perfect pitch', writing a book, developing a product, getting known on the web and, critically, setting up partnerships and joint ventures. Easily said, but of course nothing comes for free. Most importantly, it is pointed out how the key factor is one of having a personal attitude and energy of 'vitality'. Positive people achieve positive results.

It is not a big book at 186 pages, but it holds a serious message for anyone who wants to stand out in running their own business. It is not really for corporate people who want climb the big business ladder, although there are still useful lessons in there and a quick read should still pay dividends.

I was delighted to discover that I am already doing a lot of the right things. I have a focus, a book, a strong web presence. Yet I found more and important things I need to do. Perhaps the best thing I can say about this little tome is that it has caused me to seriously re-think what I do and how I should be working in the future. Very few books do this and for that it is awarded a rare five stars.


Note: Daniel runs events and training about becoming a Key Person of Influence. More here.




Buy Me

Daniel Priestley, Become  Key Person of Influence, Ecademy Press, 2010 

  A splendid little book on how to be the leader in your own micro-niche and have customers knocking on your door. It changed my life. Will it change yours?



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