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Persuasion: The Art of Getting What You Want

 

Book reviews > Persuasion: The Art of Getting What You Want

 

Dave Lakhani (2005). Persuasion: The Art of Getting What You Want, Wiley, NY

 

What I look for in books is something new. Dave Lakhani has studied the subject of persuasion in great detail so I opened the book hopefully and read it with enthusiasm. I wasn't disappointed: his book is interesting and different, which is great because there are too many persuasion books which rehash the same things.

The title frames persuasion as an art. Is it an art? Yes, though it's also a science. Lakhani shows how it has to become something you do naturally, without constantly thinking of 'the rules'.

Key content in the book includes:

  • How to present yourself (and the importance of this)
  • Storytelling and how to use it effectively
  • How to become a recognized personality or 'guru' in your field
  • How to change beliefs
  • Using principles of familiarity, exclusivity and availability
  • Managing curiosity and relevancy
  • How to persuade people quickly
  • Effective selling, advertising and negotiating

Summaries at the end of each chapter are useful with reinforcing and remembering the content detail.

A minor niggle is that the content of the book is all text. Some pictures and tables would help to break things up. But then the text is all good, so it's not a big complaint.

Overall, I found the book an excellent read and I will be returning to its detail. The chapter on becoming a 'guru' is worth the price of the book alone and the rest of the book is littered with nuggets of gold.

 

Buy Me

Dave Lakhani, Persuasion: The Art of Getting What You Want, Wiley, NY, 2005

A refreshing book from a master of persuasion who has studied the subject from every angle -- and his book shows this by giving you new and useful angles on the subject. A worthy addition to your library.

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Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

* Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

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© Changing Works 2002-
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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed