How do you approach risks?

What they are looking for

With this question they may well be looking for the natural risk bias that we have. Examples that you give will allow them to identify the level at which you take risks and where you avoid risk.

This may also be used to determine other factors, such as your courage and how you behave in situations of adversity.

How to answer

Pick a reasonably risky situation that you have faced and describe how you identified the risk ahead of time (many people do not see risks until it is too late).

I was developing a market campaign, which is always risky as it is very expensive and can easily bomb.

Show that you analyzed the risks in the situation and took suitable actions to mitigate the risk and prepare contingencies.

Amongst other actions, I commissioned some basic research into competitor action. I also made sure we had sufficient flexibility with local agencies to be able to respond to individual situations.

You can also continue to show that before the risk occurred, you spotted it coming and that your preparations were effective in managing the risk.

When I discovered that a competitor was about to launch a strong competing product in one country, I had time to re-plan for that market and was able to reposition the product against the competitor, with great success.

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How do you approach risks?

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What they are looking for

How to answer

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Quick links

Disciplines

Techniques

Principles

Explanations

Theories

And