Purpose Statement

Discussion

Many companies incorporate purpose into their mission statement, although it can easily become lost or diluted by this action.

A benefit of having a separate purpose is to clarify the focus for internal motivation. When people think about why they really come to work in a way that seeks deeper motivations, they become more committed and take on the deeper purpose as a fundamental driver of what they do.

It is common for founders of companies to have a deeper purpose such as to help humanity or just build a company of like-minded and passionate people. This is one reason why they keep working after they have made their first million. Profit is seen as a means to grow their vision, not as the purpose. Social purpose is a great motivator for many people and some of the greatest companies have been built in this way.

The danger facing many companies who are publicly owned is where the owners of the company simply see it as a money-making machine. In doing so they lose sight of the founding purpose and the focus on the deeper meaning that made the company great and which attracted passionate and hard-working people.

It can be a powerful act to re-visit purpose, asking individuals 'Why do you really come to work? Why do you want to work here rather than elsewhere?' If you can continue this discussion and hence discover a shared, non-financial reason, then you can re-ignite the company with a new, uniting purpose and passion.

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