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Vision Statement Checklist

Disciplines > Leadership > Strategy > Vision Statement Checklist

Must haves | Things to consider | Things to be cautious about | Things to avoid | See also

Use this checklist to help create a compelling and effective organizational vision statement.

Must haves

Is it motivating?
- Will it motivate employees to make the right choices?
- Will it motivate customers to buy?
- Does it stretch and challenge?
- Will it lead to innovation?
- Will it continue to excite and inspire?
Is it memorable?
- Is it short?
- Does it stand out?
- Does it stimulate an emotional response?
Will it effectively shape decisions?
- Strategic planning choices?
- Daily operational decisions?

Things to consider

Is it written in the present tense?
Does it indicate customer value?
Does it show what the business will look like?
Is it written into everyone's objectives?

Things to be cautious about

Be careful with these unless they really work to motivate and cause appropriate action.

Perfect strategy: 'World domination'
Perfect products: 'zero errors'
Perfect service: '100% satisfaction'
Limited focus: '5 second billing'

Things to avoid

Boring, vanilla, generalized, stereotypical, unsurprising.
Developed by a committee -- and it shows.
Statement of objectives. Not a vision.
Financial vision. Making a profit motivates few.
War and Peace. Too long to remember.
Uses jargon that will only serve to confuse.
So ambitious nobody really believes it.
So unambitious, nobody really enthused by it.
Leaving it in the strategic plan.
Not communicating it with enthusiasm to all.

See also

Vision Statement

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed