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Easy-Pay Pricing
Disciplines > Marketing > Pricing > Easy-Pay Pricing Description | Example | Discussion | See also
DescriptionMake it as easy as possible for customers to pay, and they will be more ready to pay you. For example you can:
ExampleMost business-to-business purchases use invoices. Local bus and train systems often use pre-loaded payment cards that are used to swipe through turnstiles or when getting on the bus without having to pay. Many supermarkets are moving to easy-pay options. DiscussionPaying is generally an uncomfortable experience for many people, for example as they hunt for the right change or experience panic as they worry that credit cards will be refused. While paying, they also realize that they are going to be poorer as a result of this transaction. Even the thought of such discomfort can put off customers from buying things in the first place. Easy payment takes customer's minds off all this. Done well, the payment process becomes a pleasing closure on the deal. See also
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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