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Hidden Pricing

 

Disciplines > Marketing > Pricing > Hidden Pricing

Description | Example | Discussion | See also

 

Description

Hide the actual cost of some things, making them cheap or, even better, free.

Things you can make free include:

  • Samples and tasters
  • Packaging, storage and delivery
  • Parking and transportation
  • Meals and drinks
  • Setup and nstallation
  • Support and updates
  • Music and entertainment

Advertise this low cost or free aspect as a wonderful benefit on websites, in literature and in signs right in front of the customer.

Example

A bar give out free peanuts and offers to pay for taxis home for people who spend $100 in a night. The peanuts make people thirsty so they drink more, and the profit on the drinks easily covers the cost of the taxi (and more).

An online birthday business offers free gift wrapping, card writing and guaranteed delivery. They even include reminders and subscriptions for following years. Their prices are higher, but they allow birthday presents to be sorted out quickly and easily.

Discussion

People are more prepared to pay for some things than others as they value them more. If you can 'give away' those things they value less and add the cost to the things they value, they will consider the whole package to overall be better value than paying for things separately. It also makes life easier for them if there is one price to pay.

See also

Price Reframing, Free

 

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed