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Technology Strategy
Disciplines > Politics > Political campaigns > Technology Strategy Description | Discussion | See also
DescriptionReview the state of technology and look for the many ways you can use it to support and enhance your campaign, for example you can:
DiscussionIn times when television is on the wane (as radio once was), technology can help you 'fish where the fish are', putting yourself where the electorate are looking and paying attention. Technology changes at an alarming rate and it is important to use what works now and not to be seen as being behind the times. However, different audiences may be using different technologies, so use whatever they are using. Using technology can be very expensive, but with the power of the web it can be a very cheap way of reaching people. Do not scrimp on visual design and usability. Your systems must be attractive, be brand-consistent and easy to use. Your support team need to be well up on the technology you are using and you may need to spend time and money in making sure they have the right kit and are able to use it well. Barack Obama famously made very good use of social media in the 2008 US Presidential elections to mobilize young people and other social groups in his cause. See also
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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