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1-2-3 close
Disciplines > Sales > Closing techniques > 1-2-3 close Technique | How it works | See also
TechniqueSummarize in sets of three items. We will give you this, that and the other. This may be features of the product, benefits or add-on sweetener items. There are two ways to do this: they may either be closely related (to reinforce a single point) or may be quite separate (to gain greater coverage). Most customers want products that are free, perfect and available now. This is the classic business measurement trilogy of cost, quality and time. Examples
How it worksThe 1-2-3 Close works through the principle of triples, a curious pattern where three things given together act as a coherent set of three hammer-blows that give a compelling message. See also |
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
|