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The need-satisfaction presentation

 

Disciplines > Sales > The sales presentation > The need-satisfaction presentation

Description | Example | Discussion | See also

 

Description

Identification

Before the presentation, discuss the customer's situation with them, seeking to identify the needs that they have that can be addressed with your product.

Stimulation

Prod the customer into realizing that they have this need.

  • Show how they are having problems.
  • Get them to think about what will happen if the problem goes unresolved.
  • Make them dissatisfied with this situation.
  • Get them to think about how much better things could be than they are now.

You know you have them hooked when they start asking for answers to the problem they now realize they have.

Closure

Move to closure using an aligned benefits demonstration:

  • Show how the product will meet the need.
  • Show how it will resolve problems.
  • Show the additional benefits that will be gained from having the product.

If you have stimulated them well, they will bite your hand off to get to your product.

Example

A salesperson visits a major insurance company. In conversation, it emerges that the company has not changed its market segments for some time, mostly because they do not know any better.

In the presentation, the salesperson shows data on a competing firm which has used microsegmentation to eat away at this company's customer base. When the customer starts getting worried, the salesperson talks about the need for fine details and rapid analysis. When they then start asking about how this can be achieved, the salesperson introduces the CRM system being sold.

Discussion

Need-satisfaction selling can be very effective and is the basis for the common SPIN Selling approach. It does assume that the salesperson can find an appropriate problem that the customer has not yet noticed and that there is a path

This approach is quite skilled and not all salespeople will find it easy. It requires analysis and questioning ability that dynamically leads the customer in the right direction.

See also

SPIN Selling, Needs, Types of reasoning

 

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed