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Stories of transformation

 

Disciplines > Storytelling > Storytelling in organizations > Stories of transformation

Description | Example | Discussion | See also

 

Description

Transformation stories tell about how individuals, groups and entire organizations went through deep and fundamental change, transforming from one state to another.

A common structure to this story is:

  • Before, we were happily blind, not realizing the difficulties. Then something happened and we realized that we could not stay where we were.
  • The transformation was a difficult journey and some did not make it.
  • Looking back it was all worth it. Now things are much better. Our future, looking forward, is bright.

Example

We make kitchen china and found that cheap imports were eating our business. We survived for a while by cost reduction and redundancies but then realized that we needed to differentiate. We employed a young design team and really re-thought our marketing methods and now we are growing again, even in overseas markets where our lifestyle brands are keeping us ahead.

Discussion

Like caterpillars and butterflies, transformation involves a deep change that leads to people emerging very different from when they entered the process.

Transformational stories often use the metaphor of a journey, often an adventurous one with hardships along the way.

See also

 

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed