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Stories of transformation
Disciplines > Storytelling > Storytelling in organizations > Stories of transformation Description | Example | Discussion | See also
DescriptionTransformation stories tell about how individuals, groups and entire organizations went through deep and fundamental change, transforming from one state to another. A common structure to this story is:
ExampleWe make kitchen china and found that cheap imports were eating our business. We survived for a while by cost reduction and redundancies but then realized that we needed to differentiate. We employed a young design team and really re-thought our marketing methods and now we are growing again, even in overseas markets where our lifestyle brands are keeping us ahead. DiscussionLike caterpillars and butterflies, transformation involves a deep change that leads to people emerging very different from when they entered the process. Transformational stories often use the metaphor of a journey, often an adventurous one with hardships along the way. See also
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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