|Sun Tzu said:
1. Sun Tzu said: Whoever is first in the field and awaits the coming of the
enemy, will be fresh for the fight; whoever is second in the field and has to
hasten to battle will arrive exhausted.
||A saying is 'The
early bird captures the worm.'
If you arrive at a battlefield first, you have time to settle,
survey the ground and pick your positions and routes. You may also
attack opponents as they arrive, preventing them from settling.
In business, being first to market gives many advantages,
including building market share and establishing your brand as the
|2. Therefore the clever combatant imposes his will on the enemy, but does not
allow the enemy's will to be imposed on him.
initiatives lets you lead the game. When you act first, the other
side has to respond. In this way, you can keep them constantly on
the back foot.
An effective soldier fights on his own terms or not
|3. By holding out advantages to him, he can cause the enemy to approach of
his own accord; or, by inflicting damage, he can make it impossible for the
enemy to draw near.
||When pressed, your
opponent will grab at what appears as opportunities to gain
advantage and take the lead. Their desperation will make them less
thoughtful and so miss the trap that you set until it is too late.
You may also make critical strikes on them to disable movement.
Taking out their communication ability is a classic such activity.
|4. If the enemy is taking his ease, he can harass him; if well supplied with
food, he can starve him out; if quietly encamped, he can force him to move.
||When the enemy seems
to be comfortable, find ways to remove that comfort, sustaining
their tension and so preventing preparations and exhausting them
before they fight.
|5. Appear at points which the enemy must hasten to defend; march swiftly to
places where you are not expected.
||Act in ways that are
economical for you and which are maximally taxing for your opponent.
Strike like a snake, in and out quickly.
Confuse then and
When your efforts are consistently less than those of your opponent,
they will tire sooner, at which your fresher troops can more easily
|6. An army may march great distances without distress, if it marches through
country where the enemy is not.
||When marching through
occupied territory, an army needs constantly to scout around their
route and must be in a state of constant readiness.
When there is
nothing to fear, they can move at speed without caution.