Psychological principles
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Workplace design
> Psychological principles
Stimulation |
Socialization | Identity |
Control | See also
Stimulation
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When people are
stimulated, they are more
alert, more creative and more productive.
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People are stimulated by an environment which
is interesting, varying, changing.
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You can vary color, angles, shapes,
direction, texture, etc.
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Changes can be made by regular revision (such
as changing pictures on the walls).
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Other people are stimulating in their
conversation and actions.
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Stimulation can be over-done, causing shock
or confusion.
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Too sudden or changes with too much contrast.
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Too bright or too many colors.
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Too many angles or changes in direction.
Socialization
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We have a strong need for a sense of
belonging.
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There are many ways of belonging.
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The sound of other people talking reminds us
that we are not alone.
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Talking face-to-face with others is very
powerful socialization.
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We will initiate conversation only if we feel
sufficiently safe and uninhibited.
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The less formal and about defined work
subjects our intended conversation, the more we will feel inhibited.
Identity
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We have a need for a
sense of identity, of
who we are.
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Our sense of identity is increased by
belonging, esteem of others (recognition and praise), success.
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We may also associate with our friends and
work colleagues, as well as the company brand.
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Reminders of the company brand help keep
people loyal.
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This can be done with color, logos, slogans,
messages, as well as services and other benefits.
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As with anything, it can be overdone.
Control
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We have a fundamental need for a
sense of control.
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Choice increases our sense of control.
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Control is increased by certainty,
completion, predictability.
See also
Needs
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