Explicit Memory

Discussion

Much memory is like this as we have to think in order to remember.

Explicit memory is the 'opposite' of implicit memory, which we use when things unconsciously drive other thoughts and actions. In this way, any memory can be classified as explicit or implicit depending whether or not it requires effort to bring it to mind.

Declarative memory, where you recall something in order to explain it, is a form of explicit memory.

Explicit memory includes episodic memory, where you remember a sequence of events, and semantic memory, where you remember facts, ideas and other knowledge.

So what?

Sometimes it is helpful for explicit memory to be used in persuasion as you want people to consciously think about something rather than just use unconscious thought. A way this can be used is to make a show of remembering, making the remembered item more important and hence putting specific emphasis on it.

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Explicit Memory

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Discussion

So what?

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