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Disconfirmation bias

Explanations > Theories > Disconfirmation bias

Description | Research | Example | So What? | See also | References

Description

When people are faced with evidence for and against their beliefs, they will be more likely to accept the evidence that supports their beliefs with little scrutiny yet criticize and reject that which disconfirms their beliefs.

Generally, we will avoid or discount evidence that might show us to be wrong.

Research

Lord, Ross and Lepper had 24 each of pro- and anti-death penalty students evaluate faked studies on capital punishment, some of which supported the death penalty and some which did not. Students concluded that the studies that supported their views were superior to those that did not.

Example

I am a scientist who is invited to investigate a haunted house. I rubbish the idea and decline the invitation. When given a paper which supports my pet theories, however, I laud the fine research with little questioning as to the methods used.

So What?

Using it

When you want to change beliefs, you may need to give significant evidence to overcome the disconfirmation bias.

Defending

Try to be open when faced with evidence and viewpoints, even if it is contrary to what you know to be true.

See also

Confirmation Bias, Hostile Media Phenomenon, Cognitive Dissonance, Beliefs

References

Edwards and Smith (1996), Lord, Ross, and Lepper (1979)

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed