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Language Expectancy Theory

Explanations > Theories > Language Expectancy Theory

Description | Research | Example | So What? | See also | References

Description

In any situation we will have expectations about what language will and will not be used. When language outside this region is used, we will be surprised and possibly shocked.

For example men are expected to use stronger language than women. Men are also expected to use stronger language when they are with other men than when a woman is present. And men on a football field are expected to use stronger language still.

When language that is unexpected or vivid is used, then it is often remembered more, possibly because the listener thinks about it more, perhaps to try and understand why it was used or to process the mental pictures created.

Research

Burgoon, Jones and Stewart (1975) found that women using intense language were less persuasive than men using the same language.

Example

My teenage daughter has picked up some rather choice language from her peers and has started to use it at home. I find use of such foul-mouthed words in my home appalling, especially from her.

So what?

Using it

Understand the effects of language in a given situation. Know when you will surprise and shock and use the appropriate words for desired effect.

See also

Communication Accommodation Theory, Information Processing Theory

References

Burgoon, Jones and Stewart (1975), Burgoon (1989, 1995)

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed