Out-Group Homogeneity

Description

We tend to classify people who are not in our in-group as being similar to one another. ‘They’re all like that’ is a common reference term. In contrast, we see people in out in-group as being more individual.

We thus tend to use a set of stereotypes for people from different countries, cities and companies. These generalizations lead us to discriminate uniformly towards people from these groups.

When visiting a new country or group, the behavior of the first few people we meet will quickly be used to create a stereotype of the others in the same group.

Research

Students shown videos of other students making a choice about music were asked to assess whether other students from the same college would make the same or different choices. When they were told the other students were from their college, they forecast that the other students would make a wide range of choices. When they were told that the other students were from another college, they forecast that other students from that college would choose very similar music.

So what?

Using it

To form your own group, visibly cast selected other people as all having specific undesirable attributes. Act in a hostile manner to these out-group people when people you want to be in your group are around.

Defending

When dealing with a person, find their out-group biases and them deliberately show how you do not fall into any of those groups. Faced with overwhelming disconfirming evidence, they will be likely to accept you into their group.

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Out-Group Homogeneity

Description

Research

Example

So what?

Using it

Defending

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References

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Quick links

Disciplines

Techniques

Principles

Explanations

Theories

And