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Relative Deprivation Theory

 

Explanations > Theories > Relative Deprivation Theory

Description | Research | Example | So What? | See also | References 

 

Description

We tend to decide how well-off or deprived we are not from any absolute standard or how hungry are, but by comparing ourselves with other people.

In particular, we decide on what we deserve and what we should expect from looking at other people. We then compare ourselves with this standard.

Research

Vanneman and Pettigrew (1972) asked white Americans how well off they were when compared with other whites and also with black Americans. Those who felt not well off when compared with other whites were more prejudiced against the black people.

Example

Even rich people can feel poor as the even richer parade in front of them.

So what?

Using it

Build up expectations of the other person, perhaps by showing what you have got. They will get to feel deprived. Then show them the way to alleviate that deprivation.

Defending

When you feel deprived, consider how you got that way. When you are drowning, beware of people who offer you straws to clutch.

See also

Perceptual Contrast Effect

References

Vanneman and Pettigrew (1972), Gurr (1970), Walker and Pettigrew (1984)

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed