How we change what others think, feel, believe and do |
Ownership principle
Principles > Ownership principle Principle |
How it works | So what? PrincipleThat which I have is mine. That which is mine is better. How it worksWhen people own something, it becomes a part of their identity as the they bond with it. They thus value it higher than if they did not own it. We can not only own things but also people and ideas. LossA key part of the sense of ownership is the discomfort we feel when we think about losing the item. It is as if a part of our selves is being ripped away. PossessionFrom psychoanalysis there is a principle of 'possession', where one person seeks to own another, completely taking control of them. Typically, this is a man possessing a woman. Virtual ownershipA person does not need to have to own something for this effect to happen. People who bid at auctions have a sense of ownership and so bid beyond their limit. People who take products on trial end up feeling a sense of ownership and end up buying them. So what?When selling things you own, price according to the buyer, not your emotional attachment to it. When buying things from others, seek to decrease their sense of ownership. Let people try things out: just holding or trying things helps build ownership. Hold auctions. See also
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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