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Slogan

 

Techniques General persuasion > Using repetition > Slogan

Description | Example | Discussion | See also

 

Description

A slogan is a short phrase that encapsulates an idea and which is associated with a product, company, organization or person.

An advertising slogan may describe features or benefits of a product, service or company. When the consumer hears the slogan, they should think of the product, feel good and (ideally) want buy it.

A political slogan contains a key message, including what the party stands for, what the party will do if elected.  They may also contain some form of warning or attack regarding the competition.

Example

'Things go better with Coke'

'Exceedingly good cakes' (Mr. Kipling)

'All the way with LBJ' (used in 1964 by presidential candidate Lyndon Baines Johnson)

'Labour isn't working'  (UK Conservative slogan in 1979 that helped win the election for them)

Discussion

Slogans work because they are short and memorable. They may be witty or challenging in some way to make them stand out more.

Slogans may be used in a particular context, such as an advertisement or political rally. They may also be used more broadly and found on stickers and car bumpers.

See also

Repetition principle, Brand Management, Slogans (in Propaganda), The Slogan Trap

 

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed