Imperative with verbs

Method

Use modal verbs (e.g. can, may, could, ought, should, must) to show how important and necessary something it. This may include making something more important or less important depending on where the other person is and where you think they should (!) be.

When using imperative, link it to reasons why the person must act, such as the authority that your or others have, or values that are involved.

Discussion

Imperative forms create motivation through triggering associations of necessary action that people have associated with the words. Thus, when you say 'should', the other person may well feel a sense of obligation. They may also, of course, react against a strong imperative and you need to sense the best form to use.

Where the other person is strongly opposed to your ideas, it is often a good idea to start by moving them into realms of possibility before 'going for the kill' with imperative language.

It is easy in imperatives to fall into floppy language and not give as strong an imperative as you should. Thus a 'must' becomes a 'should' and a 'should' becomes a 'could'.

Legal and standards documents often use 'shall' and 'will' to indicate imperative.

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Imperative with verbs

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Quick links

Disciplines

Techniques

Principles

Explanations

Theories

And