Boost the Bill

Description

When people pay a percentage of the bill, you can boost the amount of money you get by getting them to spend more.

Recommend more expensive dishes (but not the most expensive ones). Tempt them with delicious treats. Encourage another bottle of wine.

Some of this can be done assumptively, for example by saying things like 'Is that another bottle of wine, sir?'

Discussion

The obvious way of boosting the amount spent this is to recommend more expensive items, although this can make it obvious what you are doing, so a strategy of recommending cheaper things earlier and then recommending more expensive wine or a tempting chocolate pudding.

There are some situations where customers are likely to spend more without much prompting. A man on a date may well want to impress his partner. People out on a company expenses are good for this (perhaps with a boss who is demonstrating power through largess).

People in groups who are going to share the cost are also good (men are particularly likely to do this) and they often lose track of what they are actually spending. A helpful case is if the cost is say, 60 and there are four men - they all toss in 20 into the middle of the table and will not take any change (leaving you a big tip, of course!).

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Boost the Bill

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Discussion

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Quick links

Disciplines

Techniques

Principles

Explanations

Theories

And