Faster Music

Description

Put on background music that is pleasant but with a reasonably fast tempo.

Be careful not to play music too loudly for the style of restaurant you have. You want people to enjoy themselves so they tell others and come back another time. You also do not want to put off people who are just investigating the restaurant as a possible place to eat.

Discussion

Faster music has an effect of increasing body rhythm as compared with slower, more relaxing music. When the body is going faster, people will eat faster. This may not mean a bigger tip but the faster customers come and go, the more covers you will get and hence the more tips.

You can also increase the number of covers by taking their orders faster, serving the food faster, and so on. They may even appreciate this and give you a bigger tip because of this speed. This is often particularly true at lunchtime, when they may well need to get back to work.

Milliman (1986) found that customers ate their dinner on average in 45 minutes when the music was a faster tempo than the 56 minutes it took when the music was of a slower tempo. He also found that waiters also served food faster.

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Faster Music

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Site Menu

Quick links

Disciplines

Techniques

Principles

Explanations

Theories

And