How we change what others think, feel, believe and do
The ChangingMinds Blog!
Waiting for the train
I'm waiting for the train, standing on a crowded London Underground tube station. The train is a long time coming. By the little jerky movements and humphy sounds, I'd sat some folks are getting frustrated. Me? I'm just blogging on my PDA. It's an old HP iPAQ 1910. No bluetooth or any of that modern stuff, but a wonderfully handy note-taker and blogging machine. It's around three years old but still slips into any pocket and ihas never failed me.
I've read the poster adverts opposite me three times - what a great place to put them! There's another in the Jack Daniels series, a mostly-white PlayStation one and a Ford Focus one. The JD ad has a cutesy, old-world theme. The PlayStation uses a few big words and that's it. I like the Ford one the best as it's got lots of bits to look at.
Advert design is something of a black art and good designers pay a lot of attention to the context in which the ad is being placed. On trains, platforms and where people are waiting, give them plenty to read. On billboards as they flash past in their cars, use images and snappy messages. And in magazines, when they often flick past the ads, catch their eye and draw them in with more and more intriguing detail.
And the train? After an announcement of long delays I am leaving the lemmings on the platform and finding another route!
In your previous post, you bought a roadster?
> "I am leaving the lemmings on the platform"