changingminds.org

How we change what others think, feel, believe and do

| Menu | Quick | Books | Share | Search | Settings |

The ChangingMinds Blog!

 

ChangingMinds Blog! > Blog Archive > 17-Dec-08

 


Wednesday 17-December-08

Sausages, sizzle and sensory stimulation

There's an oft-repeated piece of advice that new salespeople are often given, which is to 'sell the sizzle, not the sausage'. It's a memorable metaphor, and reminds us that people buy something not just because it has functional benefits but also and often mainly, because of an intangible emotional appeal.

A significant aspect of sizzle is that it is sensory. The thought of a sizzling sausage impacts visual, aural, gustatory and olfactory sense memories. You might even experience tactile stimulation at the thought of biting and chewing the sausage. If you can create strong and multiple sensory stimulation, then you can put across a strong message.

This also has a lot to do with brands. A brand is little more than an idea, a promise of something. Think about how brands such as Guinness get advertised, with abstract images of bubbles and so on. And of course Coke, with images of sparkling bottles and refreshed drinkers. Now that's selling sizzle!.


Your comments


Just a thought. is this in effect of relationships? Especially in dating their is a little line between being yourself and pretending to be what the other person perceives us. Do I really pull chairs, open doors, end sms with "luv darling"? So we sell ourselves till the knot is tied.

-- Bill


Your comment on this blog:

 

         Your name:
         Your email:

   Please enter code to the right:  
 

                      

 

Site Menu

| Home | Top | Quick Links | Settings |

| Disciplines | Techniques | Principles | Explanations | Theories |

| Blog! | Quotes | Guest articles | Analysis | Books | Links | Help |

| Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

| Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font |

 

You can buy books here

More Kindle books:

And the big
paperback book


Look inside

 

Please help and share:

 

Quick links

Disciplines

* Argument
Brand management
* Change Management
Coaching
+ Communication
Counseling
+ Game Design
+ Human Resources
+ Job-finding
* Leadership
+ Marketing
Politics
+ Propaganda
+ Rhetoric
* Negotiation
* Psychoanalysis
* Sales
Sociology
+ Storytelling
+ Teaching
* Warfare
Workplace design

Techniques

+ Assertiveness
* Body language
* Change techniques
* Closing techniques
+ Conversation
Confidence tricks
* Conversion
* Creative techniques
* General techniques
+ Happiness
+ Hypnotism
+ Interrogation
* Language
+ Listening
* Negotiation tactics
* Objection handling
+ Propaganda
* Problem-solving
* Public speaking
+ Questioning
+ Using repetition
* Resisting persuasion
+ Self-development
+ Sequential requests
Stress Management
* Tipping
Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
+ Beliefs
* Brain stuff
Conditioning
+ Coping Mechanisms
+ Critical Theory
+ Culture
+ Decisions
* Emotions
+ Evolution
Gender
+ Games
Groups
+ Identity
+ Learning
+ Meaning
Memory
+ Motivation
+ Models
* Needs
+ Personality
+ Power
* Preferences
+ Research
+ Relationships
+ SIFT Model
+ Social Research
Stress
+ Trust
+ Values

Theories

* Alphabetic list
* Theory types

And

- About
- Guest Articles
- Blog!
- Books
- Changes
- Contact
- Guestbook
- Links
- Quotes
- Students
- Webmasters

 

| Home | Top | Menu | Quick Links |

Changing Minds 2002-2014
Massive Content -- Maximum Speed