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ChangingMinds Blog! > Blog Archive > 26-Mar-10

Friday 26-March-10

Eat. Drink. Worry a bit.

I saw a person carrying a paper coffee cup a little while ago. Printed on it was the brand message 'Puccino's. Eat. Drink. Worry a bit.' Worry a bit?? Now what is that all about?

The answer to that curious question is this little blog. I was interested, startled even, by the message. It grabbed my attention and I spent quality time trying to figure what it was all about. I even visited the Puccino's website. Turns out they've made an art form of humour.

Why does it work? In short, the method uses a combination of the Von Restorff Effect, the Recency Effect, the Contrast Principle and the Pique Technique, all of which together say 'Make yourself stand out. Be different. Get them thinking.'

And with such a battery of methods so concisely applied, it is perhaps unsurprising that it worked. So next time I see Puccino's, will I think 'Coffee' or will I think 'Worry?' Sadly, I won't have the chance. Puccino's seems to have gone bust. So I'm now only worried about the poor folks who lost their jobs and their business.

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed