changingminds.org

How we change what others think, feel, believe and do

 

Disciplines

 

Techniques

 

Principles

 

Explanations

 

Theories

 

 

Home

 

Blog!

 

Quotes

 

Guest articles

 

Analysis

 

Books

 

Help us

 

Links

 

 

Please help
and share:

 

The ChangingMinds Blog!

 

ChangingMinds Blog! > Blog Archive > 25-Nov-11

 


Friday 25-November-11

Black Friday, Big Deal

Today is Black Friday. Living in the UK, it's a strange name and I thought it might be something to do with historical plagues or something. But no. As Americans know, it is the day after thanksgiving. Not knowing much about it, I'm going to take a guess or two.

Being a Friday after a Thursday off and maybe late night celebrations, many take the day off. With so many off work, many employers have given up and made this a standard holiday. It's a bit like New Year's Day over here. It used to be a mass 'off sick' day so now it's a holiday for everyone.

There's also an effect with Thanksgiving. Because it is a big thing for so many, it is like a wall in the mental timeline. People think 'oh, I'll do that after Thanksgiving' and toss the to-do list over the wall, to be forgotten until after the celebrations. The same thing happens with Christmas and the New Year. Such breaks are a godsend to procrastinators and also tempts others to join in the mass putting-off.

But what comes after Thanksgiving? Why Christmas. Now, all of a sudden it's a panic of what to buy people for Christmas presents. Woohoo! It's retail therapy on its biggest scale. So now you have a Friday with everyone off and heading for the shops. Retailer heaven? Kind of. Is it about big deals or is is just 'big deal'?

The problem is that retail is a competitive business with customers who are mostly very price-sensitive. And after having lashed out on Thanksgiving celebrations, how do you get them to prise open their purses again? You could have a sale, but you do not want to run on always-low prices all the way through your main selling season. So how about a one-day sale? Big loss-leaders and still-profitable cuts on other things. It's a powerful use of the scarcity principle that pulls people back into rapid and unthinking purchases. And once they've started buying, they continue right up to the last-minuters on Christmas Eve.

The same principle is used in the UK with January sales, which start with big-bang early reductions to kick-start the retail game after the Christmas splurge. It also allows retailers to shift the stock that did not sell as well as they had hoped.


 

Your comment on this blog:

 

         Your name:
         Your email:

   Please enter code to the right:  
 

                      

 

More Kindle books:

And the big
paperback book


Add/share/save:


 

 


Save the rain


 

 


SalesProCentral

 

Contact Caveat About Students Webmasters Awards Guestbook Feedback Sitemap Changes

 

 

Quick links

Disciplines

* Argument

Brand management

* Change Management

Coaching
+
Communication

Counseling

Game Design

+ Human Resources

+ Job-finding

* Leadership

Marketing

Politics

+ Propaganda

+ Rhetoric

* Negotiation

* Psychoanalysis

* Sales

Sociology

+ Storytelling

+ Teaching

Warfare

Workplace design

 

Techniques

+ Assertiveness

* Body language

* Change techniques

* Closing techniques

+ Conversation

Confidence tricks

* Conversion

* Creative techniques

* General techniques

+ Happiness

+ Hypnotism

+ Interrogation

* Language

+ Listening

* Negotiation tactics

* Objection handling

+ Propaganda

* Problem-solving

* Public speaking

+ Questioning

Using repetition

* Resisting persuasion

+ Self-development

Sequential requests

Stress Management

* Tipping

Using humor

* Willpower

Principles

+ Principles

Explanations

* Behaviors

+ Beliefs

Brain stuff

Conditioning

+ Coping Mechanisms

+ Critical Theory

+ Culture

Decisions

* Emotions

Evolution

Gender

+ Games

Groups

+ Identity

+ Learning

Meaning

Memory

Motivation

+ Models

* Needs

+ Personality

+ Power

* Preferences

+ Research

Relationships

+ SIFT Model

+ Social Research

Stress

+ Trust

+ Values

Theories

* Alphabetic list

* Theory types

 


  Changing Minds 2002-2013

  Massive Content -- Maximum Speed

TOP