How we change what others think, feel, believe and do
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Weird old tips
We've all seen them: Simple web adverts with almost amateur line drawing and animation that go something like '1 odd tip/trick for/of a flat stomach/tiny belly'. They may also note that doctors or other authorities are annoyed by the revelation that can be yours if you just click on the advert.
Rules for such adverts include:
An effect of extreme repetition of the advert is that even if you are not interested, you cannot help but notice it all over the place so you eventually click on it just to see what it is all about.
If you follow the link you typically will arrive at a video in which a person talks at you, continuing to promise the wonderful solution but not telling you anything of use for quite some time. What they are actually doing is getting you to invest time. This then translates into increased commitment and consequent increased probability of buying. If you have given them your time, then you can only justify this by giving them your money.
Some of the tricks they use for this include:
And in the end, they of course will sell you just some herbal pills, exercise regime or other magic answer. But by then, if you have hung in there (and many people do just this), you are entranced, convinced, committed and ready to pay well over the odds for something that you could probably find in health food stores or local bookshops. At best the product will do no harm and maybe the placebo effect will 'make it work'. More likely is that all you will do is enrich the advertisers.
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