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ChangingMinds Blog! > Blog Archive > 08-Dec-13

 


Sunday 08-December-13

All day breakfast

Breakfast is a meal we eat first thing in the morning, when we literally break the fast of the night's sleep. Yet many eating places advertise 'All day breakfast'. So what is this all about?

Breakfast in most places is served only in the morning, giving way to lunch around midday. This gives it a scarcity aspect, which makes it more desirable as we want what we cannot have. Breakfast is also generally a meal people like as they may well not have eaten for 12 hours or so.

So suddenly being allowed to have 'breakfast' any time of day might well seem like a splendid idea. It may well not be breaking any fast, but just the name and associated pleasurable thoughts is enough to make it terribly tempting.


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