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Persuasion and influence books


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Joel Marsh, The Composite Persuasion, 2011   

Here's an original and practical book on persuasion and changing minds, based on a wide study of bodies of knowledge ranging from marketing to dating. Highly recommended. 


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William D. Crano, The Rules of Influence (winning when you're in the minority), St. Martin's Press, NY, 2012

A readable book on how minorities can influence majorities. Written by an academic for a wider audience, it has strong and reliable content that can be of real use to its target audience.


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Dr. Rick Kirschner. How To Click With People, NY: Hyperion, 2011 

Connecting with others is a critical first step to good relationships and effective influence. Dr Rick shows you how, in this clear and readable book. 


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Ian Roland, The Full Facts Book on Cold Reading, London: Ian Rowland, 2008

A brilliant and intensely practical book on how psychics and mentalists discover amazing things about you. One of a kind and an essential read.


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Daniel Priestley, Become  Key Person of Influence, Ecademy Press, 2010 

  A splendid little book on how to be the leader in your own micro-niche and have customers knocking on your door. It changed my life. Will it change yours?


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Dave Lakhani, Persuasion: The Art of Getting What You Want, Wiley, NY, 2005

A refreshing book from a master of persuasion who has studied the subject from every angle -- and his book shows this by giving you new and useful angles on the subject. A worthy addition to your library.


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Dave Lakhani, Subliminal Persuasion, Wiley, NY, 2008

More detail on methods of subconscious persuasion from the persuasion guru. Lots of extremely useful stuff on creating advocates, using the media and more.


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Robert B. Cialdini, Influence: The Psychology of Persuasion (Revised edition), Quill, NY, 1994

Originally published in 1984, this is an absolute classic on influence and persuasion. Cialdini identifies six key principles by which we are heavily influenced: Reciprocation, commitment/consistency, social proof,  liking, authority and scarcity. Highly readable and academically sound.


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Harry Mills, Artful Persuasion, Amacom, NY, 2000

A good, all-rounder, readable book on persuasion. Mills leverages strongly from classics like Cialdini to produce a general text that covers most of the bases.


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Joseph P. Forgas and Kipling D. Williams, Social Influence: Direct and Indirect Influences, Psychology Press, 2001 

A sound collection of 19 chapters on the deeper elements of social influence, each written by a leader in the field of social influence. Although strongly academic, most chapters are easily understandable by the lay reader.


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Goldstein, N.J., Martin, S.J. and Cialdini, R.B. (2007). Yes! 50 Secrets from the Science of Persuasion, London: Profile Books

Packed with examples of real persuasion in a wide range of contexts, this little tome is a delightful read. Strong reference of Cialdini's 'Influence' book.


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