How we change what others think, feel, believe and do
Appeal to Pity
Please feel so sorry for me or my cause that you agree with me.
Gain agreement by sympathy or empathy. Show how you have a deserving cause. Get the other person to put themselves in your shoes and see your sorry plight. Use pictures, testimonies, and other evidence, all turned to your purpose.
I have hurt my leg. Can you drive, please?
Just look at these pictures of the children. Can you donate something to help them?
I haven't completed my work as my dog just died.
Appeal to Pity often uses values as emotional levers to gain compliance. This can be particularly powerful, as it is a strong social force. It is about 'being good' and can easily lead to further commitment.
Also known as
Ad Misericordiam, Appeal to Sympathy
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