How we change what others think, feel, believe and do
Bass' Transformational Leadership Theory
Awareness of task importance motivates people.
A focus on the team or organization produces better work.
He identified three ways in which leaders transform followers:
Charisma is seen as necessary, but not sufficient, for example in the way that charismatic movie stars may not make good leaders. Two key charismatic effects that transformational leaders achieve is to evoke strong emotions and to cause identification of the followers with the leader. This may be through stirring appeals. It may also may occur through quieter methods such as coaching and mentoring.
Bass has recently noted that authentic transformational leadership is grounded in moral foundations that are based on four components:
...and three moral aspects:
In contrast to Burns, who sees transformational leadership as being inextricably linked with higher order values, Bass originally saw it as amoral, and attributed transformational skills to people such as Adolf Hitler and Jim Jones, although later changed his view after discussion with Burns.
Bass, B. M. (1985). Leadership and performance beyond expectation. New York: Free Press.
Bass, B. M. (1990). From transactional to transformational leadership: Learning to share the vision. Organizational Dynamics, (Winter): 19-31.
Bass, B.M. and Riggio, R.E. (2006). Transformational Leadership (Second Edition), Routledge
Bass, B. M. and Steidlmeier, P. (1998). Ethics, Character and Authentic Transformational Leadership.