How we change what others think, feel, believe and do |
Ownership Close
Disciplines > Sales > Closing techniques > Ownership Close Technique | How it works | See also
TechniqueAct as if they already own what is being sold. Talk about 'your' product and what they are going to do with it. Discuss how it already fits into their lives. Admire it. Do not talk about whether they are ready to buy or have already bought it. Just act as if it has always been theirs. Examples
How it worksThe Ownership Close uses the assumption principle, acting as if they already owned the product. This seeks to create mental closure on the principle of already owning it. See also
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Site Menu |
| Home | Top | Quick Links | Settings | |
Main sections: | Disciplines | Techniques | Principles | Explanations | Theories | |
Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help | |
More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes | |
Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate | |
| Home | Top | Menu | Quick Links | |
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