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The Annotated Art of War (Parts 1.1-2: Importance)

 

Disciplines > Warfare > The Annotated Art of War > Parts 1.1-2: Importance

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I. Laying Plans

 

Sun Tzu said: Commentary
1. Sun Tzu said: The art of war is of vital importance to the State. War is not just for the military commanders. It is a tool for the state to achieve important goals such as defending the country and influencing others.

In business, competition is not just for the marketing department. The organization's leaders should be deeply engaged in it.

Many leaders get bound up in operational tactics, forgetting that they should be focusing more on strategy.

2. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected. War will happen, with you or without you. If you are not strong and wily then others will overrun you. If you wage war unwisely, you will only weaken yourself.

In business, focusing on customers is not enough. Sounding aggressive is also not enough. Spending wildly on advertising campaigns or otherwise blithely attacking others may also lead to ruin.

War and competition needs intelligent and constant attention.

 

 

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