|1. Sun Tzu said: The art of war is
of vital importance to the State.
||War is not just for
the military commanders. It is a tool for the state to achieve
important goals such as defending the country and influencing
In business, competition is not just for the marketing
department. The organization's leaders should be deeply engaged in
Many leaders get bound up in operational tactics, forgetting
that they should be focusing more on strategy.
|2. It is a matter of life and
death, a road either to safety or to ruin. Hence it is a subject of
inquiry which can on no account be neglected.
||War will happen, with
you or without you. If you are not strong and wily then others will
overrun you. If you wage war unwisely, you will only weaken
In business, focusing on customers is not enough.
Sounding aggressive is also not enough. Spending wildly on
advertising campaigns or otherwise blithely attacking others may
also lead to ruin.
War and competition needs intelligent and constant attention.