|1. Sun Tzu said: In
the operations of war, where there are in the field a thousand swift
chariots, as many heavy chariots, and a hundred thousand mail-clad
soldiers, with provisions enough to carry them a thousand li, the
expenditure at home and at the front, including entertainment of
guests, small items such as glue and paint, and sums spent on
chariots and armor, will reach the total of a thousand ounces of
silver per day. Such is the cost of raising an army of 100,000 men.
||War is expensive in
many ways. It costs many lives. It can ruin international
relationships. It can break reputations at home. But in the heat of
ambition or retribution, what must always be remembered is the
unromantic fact that war costs money. Lots of it.
You may be able
to borrow money or use resources you always have, but you will still
have to pay for the war.
Many countries have been economically ruined by a bellicose
ruler. It is a wise leader who chooses battles carefully.
is true of business. Competing can cost you much more than producing
your product or delivering your service. Choose your fights
carefully and always consider the cost before deciding to fight.