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The Annotated Art of War (2.1: Expense)

 

Disciplines > Warfare > The Annotated Art of War > 2.1: Expense

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II. Waging War

 

Sun Tzu said: Commentary
1. Sun Tzu said: In the operations of war, where there are in the field a thousand swift chariots, as many heavy chariots, and a hundred thousand mail-clad soldiers, with provisions enough to carry them a thousand li, the expenditure at home and at the front, including entertainment of guests, small items such as glue and paint, and sums spent on chariots and armor, will reach the total of a thousand ounces of silver per day. Such is the cost of raising an army of 100,000 men. War is expensive in many ways. It costs many lives. It can ruin international relationships. It can break reputations at home. But in the heat of ambition or retribution, what must always be remembered is the unromantic fact that war costs money. Lots of it.

You may be able to borrow money or use resources you always have, but you will still have to pay for the war.

Many countries have been economically ruined by a bellicose ruler. It is a wise leader who chooses battles carefully.

The same is true of business. Competing can cost you much more than producing your product or delivering your service. Choose your fights carefully and always consider the cost before deciding to fight.

 

 

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Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

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Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
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Blog!
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Contact
Guestbook
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