How we change what others think, feel, believe and do
Affect Infusion Model
Mood affects our judgments, but not consistently. For the mood to have an effect on our judgment, it has to override the forces that would normally lead to the 'standard' judgment.
Mood has no effect when:
Mood does have an effect when:
If I know I like bacon, then my mood will not affect my having bacon for breakfast.
Do not try to use mood to affect judgments for simple decisions. Create the mood and then distract people or lead them to short-cut decisions. When they are thinking in detail, help them recall information that is congruent to both their mood and also your desired outcome.
Notice your mood. Beware of hasty decisions. Include a mood check in your analytical decision processes.