Explanations

Underpinning all of these are many sound academic researches and theories which form the deeper explanations for how persuasions work.

Explanations include:

• Academic Theories: Lots of academic theories:
  • In an alphabetic list
  • And also in clusters of similar theories.
• Motivation: The overall subject of what drives us (and where changing minds often needs to be). Including:
  • Needs: Details and models about these pre-programmed systems.
  • Emotions: How we feel the way we do (and are drive to action).
  • Beliefs: The bedrock of our assumptions.
  • Values: The rules we live by (in order to live with others).
  • Goals: The things we try to achieve to meet our needs
  • Memory: How we store, recognize and recall.
• Processing: The thinking that leads to action.
  • Our unique SIFT Model that provides a simple model for understanding what goes on inside our heads.
  • Decisions: The processes by which we weigh up choices and build intent.
  • Meaning: The meaning we make from our experiences.
  • Trust: The social glue that is the gateway to persuasion.
  • Preferences: The biases that we apply to our choices.
  • Brain stuff: Deeper stuff about how the brain works.
• Other stuff:
  • Behaviors: That result from our decisions, including lots on:
    • Conditioning: Pavlov's dogs.
    • Coping Mechanisms: How we handle stress (includes Freudian Defense Mechanisms).
    • Games: The games we play to handle life.
  • Understanding body language: Non-verbal communication.
  • Critical Theory: Deep challenge.
  • Culture: How we socially act together.
  • Gender: Differences between men and women.
  • Identity: Complexities of the self.
  • Learning Theory: How we get to make sense.
  • Personality: What makes us who we are.
  • Power: Our capability to act. Where we get it and how we use it.
  • Psychoanalysis: From the early years.
  • Groups: How groups and teams of people behave.
  • Social Research: philosophers, philosophies and the search for meaning.
  • Stress: What winds us up.