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Measurement in social research

Explanations > Social Research > Measurement in social research

Measurement in social research is not an easy affair. Here's a set of pages that you may find useful in deciding what and how to measure.

Two main methods of getting input from people are survey and interview. A critical trick in each is in asking the right questions.

Basics
- Variables in research: Understanding what changes.
- Types of data: Nominal, ordinal and more.
- Data design: What data to collect.
- Measurement error: Different types of error.
- Measuring attitude: Cognitive, affective and behavioral components.
Questioning
- Question types: Different ways to ask.
- Asking questions: Basics of questioning.
Measurement scales
- Bogardus Social Distance Scale: For perceived differences.
- Likert scale: Multiple choice scale
- Guttman scale: Increasing detail.
- Rank Ordering scale: Putting things in order.
- Thurstone scale: Simple agreement or not.
- Semantic differential: Bipolar pairs in question.
- Visual-Analog Rating scale: Smooth scale.
Ethnographic measurement:
- Ethnographic data collection: Very different from experiments!

See also

Analysis in Social Research, Statistical Principles, Drawing conclusions

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Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

Please help and share:

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

– About
– Guest Articles
– Blog!
– Books
– Changes
– Contact
– Guestbook
– Quotes
– Students
– Webmasters

| Home | Top | Menu | Quick Links |

© Changing Works 2002-
Massive Content — Maximum Speed