How we change what others think, feel, believe and do
Types of data
There are four types of data that may be gathered in social research, each one adding more to the next. Thus ordinal data is also nominal, and so on. A useful acronym to help remember this is NOIR (French for 'black').
The name 'Nominal' comes from the Latin nomen, meaning 'name' and nominal data are items which are differentiated by a simple naming system.
The only thing a nominal scale does is to say that items being measured have something in common, although this may not be described.
Nominal items may have numbers assigned to them. This may appear ordinal but is not -- these are used to simplify capture and referencing.
Nominal items are usually categorical, in that they belong to a definable category, such as 'employees'.
The number pinned on a sports person.
A set of countries.
Items on an ordinal scale are set into some kind of order by their position on the scale. This may indicate such as temporal position, superiority, etc.
The order of items is often defined by assigning numbers to them to show their relative position. Letters or other sequential symbols may also be used as appropriate.
Ordinal items are usually categorical, in that they belong to a definable category, such as '1956 marathon runners'.
You cannot do arithmetic with ordinal numbers -- they show sequence only.
The first, third and fifth person in a race.
Pay bands in an organization, as denoted by A, B, C and D.
Interval data (also sometimes called integer) is measured along a scale in which each position is equidistant from one another. This allows for the distance between two pairs to be equivalent in some way.
This is often used in psychological experiments that measure attributes along an arbitrary scale between two extremes.
Interval data cannot be multiplied or divided.
My level of happiness, rated from 1 to 10.
Temperature, in degrees Fahrenheit.
In a ratio scale, numbers can be compared as multiples of one another. Thus one person can be twice as tall as another person. Important also, the number zero has meaning.
Thus the difference between a person of 35 and a person 38 is the same as the difference between people who are 12 and 15. A person can also have an age of zero.
Ratio data can be multiplied and divided because not only is the difference between 1 and 2 the same as between 3 and 4, but also that 4 is twice as much as 2.
Interval and ratio data measure quantities and hence are quantitative. Because they can be measured on a scale, they are also called scale data.
A person's weight
The number of pizzas I can eat before fainting
Nominal and ordinal data are non-parametric, and do not assume any particular distribution. They are used with non-parametric tools such as the Histogram.
Continuous measures are measured along a continuous scale which can be divided into fractions, such as temperature. Continuous variables allow for infinitely fine sub-division, which means if you can measure sufficiently accurately, you can compare two items and determine the difference.
Discrete variables are measured across a set of fixed values, such as age in years (not microseconds). These are commonly used on arbitrary scales, such as scoring your level of happiness, although such scales can also be continuous.