Decisions

Decisions are a key part of changing minds: they are what happen at closure and many persuasive situation seek specific decisions.

Conditional Reasoning: If..then... choices can be tricky.

The Criminal Tipping Point: When cheating becomes internalized.

Decision Fatigue: Exhaustion makes decisions worse.

Decision Points: Key points where we make choices.

Decisional Balance: Weighing pros and cons.

Difficult Decisions: Some decisions are not that easy.

Divergence and Convergence: Manage the process of opening and closing.

The Drop-in-the-Ocean Effect: How can I make a difference to the world?

Emotion and Decision: There's a lot of emotion in decision-making.

Formulating Intent: cognition which includes decision making.

Good and Bad: Socially important decisions.

Intent: Is not action, but is a start.

Knowledge Paralysis: Seeking perfect data.

Model 1: Common modern decision values identified by Chris Argyris at Harvard.

Model 2: The ideal, as opposed to the common reality of Model 1.

Incubating Decisions: Letting the subconscious decide.

Perceived-Ownership Effect: If I can put my hands on it, then I believe I own it.

Rubicon Model: When you cannot go back on the decision.

Short-cut decisions: There is a lot to decide, so we short-cut to save time.

Syllogistic Reasoning: Logical conclusions that can be wrong.

The size heuristic: Equivalence to 'bigness'.

The price-quality heuristic: When expensive seems like better.

Thinking vs. Feeling: Logical vs gut-feel decisions.

Two-stage decision: Decisions are often done in two stages, filtering out the many before focusing on the few.

Theories about decision errors: The silly mistakes we make.

Theories about decision-making: Deeper stuff about how we decide.

Warmth and Competence: Evaluating others.

So what?