changingminds.org

How we change what others think, feel, believe and do

| Menu | Quick | Books | Share | Search | Settings |

Affect Perseverance

 

Explanations > Theories > Affect Perseverance

Description | Research | Example | So What? | See also | References 

 

Description

Affect Perseverance occurs where an emotional preference continues, even after the thoughts that gave rise to the original emotion are invalidated.

Feelings are often independent of facts and evidence, and once initiated tend to take on a life of their own. Almost by definition, they are not rational.

Affect Perseverance is similar to Belief Perseverance.

Research

Participants in a study by Sherman and Kim learned associations between neutral stimuli, Chinese ideographs and affectively valenced English words. They measured whether participants preferred the ideographs associated with positive English words to the ideographs associated with negative English words. Then they invalidated the cognition by associating new, neutral English words with the same ideographs. Despite this change in cognition, the affective preference persevered.

Example

A woman falls in love with a man because he is kind to her. When he becomes abusive, her affection remains.

So What?

Using it

To get someone emotionally engaged with an item or topic, start with some rational purpose that makes sense to them. Then, when the emotions are established, slowly ignore and remove the rationale. Reinforce the emotion as its own justification.

Defending

Pay attention to the rationale behind your feelings. Why do you feel that way towards things? What was the original reason? Is that reason still valid?

See also

Belief Perseverance

References

Sherman and Kim (2002)

 

Site Menu

| Home | Top | Quick Links | Settings |

Main sections: | Disciplines | Techniques | Principles | Explanations | Theories |

Other sections: | Blog! | Quotes | Guest articles | Analysis | Books | Help |

More pages: | Contact | Caveat | About | Students | Webmasters | Awards | Guestbook | Feedback | Sitemap | Changes |

Settings: | Computer layout | Mobile layout | Small font | Medium font | Large font | Translate |

 

 

Please help and share:

 

Quick links

Disciplines

* Argument
* Brand management
* Change Management
* Coaching
* Communication
* Counseling
* Game Design
* Human Resources
* Job-finding
* Leadership
* Marketing
* Politics
* Propaganda
* Rhetoric
* Negotiation
* Psychoanalysis
* Sales
* Sociology
* Storytelling
* Teaching
* Warfare
* Workplace design

Techniques

* Assertiveness
* Body language
* Change techniques
* Closing techniques
* Conversation
* Confidence tricks
* Conversion
* Creative techniques
* General techniques
* Happiness
* Hypnotism
* Interrogation
* Language
* Listening
* Negotiation tactics
* Objection handling
* Propaganda
* Problem-solving
* Public speaking
* Questioning
* Using repetition
* Resisting persuasion
* Self-development
* Sequential requests
* Storytelling
* Stress Management
* Tipping
* Using humor
* Willpower

Principles

+ Principles

Explanations

* Behaviors
* Beliefs
* Brain stuff
* Conditioning
* Coping Mechanisms
* Critical Theory
* Culture
* Decisions
* Emotions
* Evolution
* Gender
* Games
* Groups
* Habit
* Identity
* Learning
* Meaning
* Memory
* Motivation
* Models
* Needs
* Personality
* Power
* Preferences
* Research
* Relationships
* SIFT Model
* Social Research
* Stress
* Trust
* Values

Theories

* Alphabetic list
* Theory types

And

About
Guest Articles
Blog!
Books
Changes
Contact
Guestbook
Quotes
Students
Webmasters

 

| Home | Top | Menu | Quick Links |

© Changing Works 2002-2016
Massive Content — Maximum Speed