How we change what others think, feel, believe and do
Cannon-Bard Theory of Emotion
When a stimulating event happens, we feel emotions and physiological changes (such as muscular tension, sweating, etc.) at the same time.
The sequence thus is as follows:
Event ==> Simultaneous arousal and emotion
In neurobiological terms, the thalamus receives a signal and relays this both to the amygdala, which is connected with emotion. The body then gets signals via the autonomic nervous system to tense muscles, etc.
This was a refutation of the James-Lange theory (which proposed that emotions followed arousal) by Cannon and Bard in the late 1920s.
I see a bear. I feel afraid. I tense in readiness to run away.
Watch for emotions as displayed in physiological signals.