How we change what others think, feel, believe and do |
Correspondence Bias
Explanations > Theories > Correspondence Bias Description | Research | Example | So What? | See also | References
DescriptionWhen we see a person doing something, we tend to assume that they are doing this more because this is 'how they are' -- that is because of their internal disposition -- than the external environmental situational factors. There are four main reasons for this correspondence bias:
ResearchJones and Harris found that people decided that students who had written pro- or anti-Castro essays were actually pro- or anti-Castro, even when the participants knew that the students had been instructed to write the essays in this way. ExampleWhen I buy something from the corner shop and the owner does not serve me with a smile, I assume it is because he is a miserable old fool. So what?Using itIf you want a person to be perceived by others to have a certain disposition, maneuver them into a situation where they perform actions whereby it may easily be assume that this is because of their disposition. DefendingWhen you do something and others are observing, think about how they are attributing to your disposition. Correct their perception as necessary. See alsoActor-Observer Difference, Attribution Theory, Fundamental Attribution Error
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