|
Now, you can buy | |
|
Add/share/save | |
| |
|
| |
| |
|
Discounting
Explanations > Theories > Discounting
Description | Example | So What? | See also | References
Description
We often underestimate the effects of one cause of our behavior when another cause is more conspicuous.
Example
If you like playing the guitar in a band, and get a lot of adulation from your fans, you might end up discounting your simple enjoyment of playing music and conclude that you are really in it for the fame.
So what?
Using it
Keep reminding people of the lesser-attended-to causes of their desirable behaviors. Or shift perceived causes by emphasizing a cause which may be a step on the way to a change of behavior.
See also
Attribution Theory, Augmenting Principle, Overjustification Effect
References
|awa|
|
|