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How we change what others think, feel, believe and do
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How we change what others think, feel, believe and do |
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Discounting
Explanations > Theories > Discounting Description | Example | So What? | See also | References
DescriptionWe often underestimate the effects of one cause of our behavior when another cause is more conspicuous. ExampleIf you like playing the guitar in a band, and get a lot of adulation from your fans, you might end up discounting your simple enjoyment of playing music and conclude that you are really in it for the fame. So what?Using itKeep reminding people of the lesser-attended-to causes of their desirable behaviors. Or shift perceived causes by emphasizing a cause which may be a step on the way to a change of behavior. See alsoAttribution Theory, Augmenting Principle, Overjustification Effect References|awa| |
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