Explanations > Theories
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Factors which increase the chance of making friends include:
- Similarity: How much we have in common with them (‘birds of a
feather’). Similar friends provide social validation for our beliefs,
characteristics, etc. In practice, opposites seldom attract.
- Proximity: The Propinquity Effect leads us to like most people we see
- Reciprocity: We like people who like us and dislike those who dislike
- Beauty: Physical attraction counts, although how it is defined varies
around the world.
- Competence: We like people who are competent (but they should not be too
Think about your friends. How many have the above characteristics? What about
people who you see to whom you feel immediate attraction?
To win trust, build friendship.
Your friends are not always your friends. Trust based on long evidence.
Ben Franklin Effect, Law of Attraction, Mere Exposure Theory,